othink、othin可以当英文名吗 收藏 0

消费者报告 | 一款学习平板卖得比iPad还贵，销售模式和内容版权却成谜

记者 | 柳书琪

编辑 |

“零基础用户每天坚持朗读40分钟，两年可达初中毕业水平，三年可达到高中毕业水平。”近日，这则宣传广告出现在多个家长群里。它所推广的是一款名为iEnglish的英语平板电脑。但令许多家长纳闷的是，他们此前并未听说过该产品。

除了微信群，它的推广还出现在微博上。界面教育在微博检索关键词后发现，有家长称，自己孩子正在念初三，阅读iEnglish半年后，英语能力已接近高三水平。更为夸张的是，一位四岁孩子的家长称，孩子之前连中文都说不太利索，但在使用iEnglish近三个月后，已能用英文讲故事。

界面教育调查后发现，这款英语“神器”并非那么神奇，它在退货、性价比、版权，以及销售模式等多方面屡遭质疑。

钱英在去年年底购买了一台iEnglish，但孩子在使用后并不怎么不喜欢。他尝试向出售者退货时，对方却称自己是代理，无法退货。

钱英不是个例。在百度贴吧中聚集了不少遭遇退货难题的用户，有些人在收货当天就提出了退货诉求，但同样遭到代理拒绝。多位家长向界面教育表示，几乎没听说过有退货成功的案例。

这群购买者起初都被iEnglish产品介绍所吸引。iEnglish官方订阅号显示，该产品搭载了“类母语英语学习训练系统”，可覆盖2岁以上的青少年儿童，内含1.9万册原版书籍，学习等级150余个，并拥有400余位外教的英文发音。据iEnglish在大众新闻网上发布的文章显示，自2018年底至2019年底，其用户数量已从3万增长为30余万人。

“但它相当于只装有一款英语App的平板，只能用来学英语。”家长陈鹏告诉界面教育。购买iEnglish的另一家长王莉则表示，阅读书籍与跟读课文是其主要功能，总体而言性价比并不高。

据iEnglish在知乎上的官方说明，用户可以用免费试用账号体验产品性能，但在正式账号开通后不可退货。钱英表示，购买产品时，代理发来的账号即为正式账号，并无试用账号，这意味着，家长一旦开始使用平板，便无法退货。此外，多位家长还指出，购买后卖方也并未开具发票。

天眼查显示，iEnglish隶属托普朗宁（北京）教育科技有限公司（下称托普朗宁），其创立于2009年，法人代表为赵亚松。

界面教育就退货问题致电iEnglish客服，对方称，消费者退货需向当时直接购买的代理商申请，并表示代理商不是公司员工，退货与公司也无直接关系。但当询问iEnglish的购买渠道时，该客服人员则表示，该产品只可通过代理商购买，无法在电商等其他平台购得。

这并非iEnglish首次传出退货问题。据《天天315》2019年6月报道，消费者关女士遭遇退货难后，iEnglish工作人员表示，关女士是在微信上找代理商购买的商品，与托普朗宁无直接合同关系，托普朗宁概不负责。

托普朗宁注册所在地北京市海淀区的市场监管部门工作人员在报道中还表示，近期有不少投诉iEnglish的消费者，但托普朗宁多数情况下不接受工商调解。

除退货难之外，引起家长关注的还有其定价。

据iEnglish官方公众号显示，自3月1日起该产品零售价上调至6980元，包括三年系统使用费、三年服务费和一台平板电脑。往后每月零售价都将在前一月基础上上涨100元。

相比其同类产品，步步高家教机、读书郎学习机、优学派学习机等学习平板电脑的价格多在3000元至4000元左右，仅为iEnglish的一半，且标价中不设三年的使用期限。即便是最新上市的基本款iPad Pro，官网售价也仅为6331元。

该产品的一大卖点在于其内置1.9万本英文读物，可供孩子长期学习。但对系统内的具体书目，iEnglish官方却闭口不言。

据其在知乎上发布的回答显示，系统书目不对外公开，是品牌知识产权的一部分，属于核心商业机密。界面教育对此向iEnglish客服询问时，同样得到“书籍均为正版，但书目及版权证明不便公开”的回答。

这使得外界开始质疑其内置书籍的版权问题。

曾从事版权引进工作的儿童英语教育专家盖兆泉告诉界面教育，如果使用方购买了书籍版权，必须在封面上印上版权方标志，并在版权页印上授权文字，而iEnglish并无相关操作。

“一些产品早已由中国出版社或公司引进，如果是独家授权，那么就不会再授权给其他国内公司。”盖兆泉说。

据多位iEnglish代理商公布的书单显示，iEnglish上不乏《小猪佩奇》、《哈利波特》、《牛津树》等知名读物。界面教育就此咨询《牛津树》出版方英国牛津大学出版社，其工作人员表示，国内获得牛津阅读树电子授权的公司不多，iEnglish并不在其列。

陈鹏也告诉界面教育，一位代理商称iEnglish上已上传剑桥THiNK系列教材，但他向国内获得该教材独家授权的公司“桥吧英语”咨询时，却得到“没有授权给任何机构使用”的答复。

在2019年及之前，iEnglish在市场上并未及今天这般“火热”。它能在一年内快速发展，与其特殊的销售模式有紧密关联。

一位自称iEnglish校董高级合伙人的人士在其个人公众号上称，该产品只通过官方授权代理商销售，不走电商等平台。

“90%以上的经销商都是iEnglish的用户。”该校董高级合伙人写道。

而接近托普朗宁的知情人士张强告诉界面教育，iEnglish代理大体分为四个层级，按照首次进货数量来分，从低至高依次为超级会员、合伙人、会长和校董。首次进货8台者为超级会员，进货200台则可以升级为校董。

“但单台售卖既低效又累，远没有发展下线来得舒服，下线一次性最少拿8台。”陈鹏说。一位不具名的家长在贴吧中也表示，在这种分销模式下，发展下线可以让资金快速回笼，减少垫资风险和后期服务。

据张强介绍，2018年及以前，iEnglish采取的销售模式并无特别之处，托普朗宁也一度陷入亏损。但自2019年与杭州微众企业管理咨询有限公司（下称百e国际）合作后，托普朗宁开始采取发展个人代理的销售模式，其营收实现大幅上涨。托普朗宁1000余名员工中，约半数人员的工作内容为招募代理与卖货。

百e国际官网显示，除iEnglish外，旗下还售卖护肤品、减肥产品、保健食品等多款产品。

据亿邦动力网报道，百e国际在与iEnglish合作的四个月内，该产品销量破亿，它还计划2020年整体营收为100亿元。在教育行业，即便是市值破千亿的中公教育（002607.SZ），其2019年营收也未突破100亿元。

金字塔的销售结构、设定认购商品“入门费”，以及发展下线获取利润，这些运作模式让部分家长认为iEnglish像是教育圈的传销。

针对外界质疑，iEnglish官方2020年1月在知乎上回应称：“我司售卖方式为批发零售逻辑，经销商利润来源于批发零售的价差。”客服人员也对界面教育表示，iEnglish不是传销，具体理由是：“我们有实体（商品）的。”

浙江晓德律师事务所创始人陈文明告诉界面教育，《禁止传销条例》第七条规定，组织者或者经营者通过发展人员，要求被发展人员交纳费用或者以认购商品等方式变相交纳费用，取得加入或者发展其他人员加入的资格，牟取非法利益的，属于传销行为。他表示，一定规律组成层级关系，非法占有他人财产就有可能涉嫌传销。

除了质疑其销售模式，iEnglish提倡的教学方法并未受到专业人士认可。一位英语老师告诉界面教育，读课文只能模仿发音，缺乏思考过程，大量公开免费的资源都能提供类似功能，花约7000元购买单独产品并不划算。

“很多人推荐iEnglish都是为了利益。”她评论道。

家长们对孩子的学习效果也持不同态度。在百度贴吧内，一部分家长坚称，孩子通过跟读平板内的文章，词汇量和口语水平均有提高；但另一部分则认为，学习效果的功劳应当归功于坚持，而非产品本身。

与其他商品相比，教育产品更依赖家长群体内的口碑推荐。然而，口碑并非万能，在遇到令人存疑的商品时，家长们还需保持清醒判断。

四六级听力60个必考习语详解

常用词组成的词组一直都是四六级考试中的“常客”。这里总结的这些习语和短语，可能在很多真题中都曾经见过，不如一起复习一下吧。

across

1、表方位。

Let’s go to the restaurant across the street and get something to eat.

我们去街对面的餐馆买些吃的。

2、表动作，穿越。

You must go across the bridge and then turn right.

你必须先过桥，然后再往右拐。

age

1、年龄。最一般的表达。在此不赘述。

2、衰老。

the ag(e)ing people = the old people

现代社会出现越来越严重的ag(e)ing problem(人口老龄化问题)等。

all

1、shake all over 浑身颤抖

2、all of a sudden 突然地All of a sudden, I remembered her name. 我突然想起了她的名字。

3、by all means 一定I\’ll come by all means. 我一定会来的。

4、all night long 整晚My present neighbor plays piano all night long. 我现在的邻居整晚都弹钢琴。

apply

这里我们详细串联一下在听力考试中涉及到的与求职相关的短语。apply for(申请)，这是工作的第一步；既然要申请，必然需要递交letter of application(求职信)，只要你足够confident about yourself，就有可能获得job interview(工作面试)的机会。

是否能够give a good impression(留个好印象)给主管，那就得看你个人造化了。有些工作岗位会require much traveling(要求经常出差)，还有些工作，做不了多久就会希望find a way out(找到出路)。

as

1、作为，当作。

I am working as his teaching assistant.

我是他的助教。

2、as…as 就像……一样

I’ve heard that he is as well-known as Johnson himself.

我听说他跟约翰生本人一样出名。

I don’t think it would be as boring as working in an office.我并不认为这会跟在办公室工作一样枯燥。

It wasn’t as easy as I had thought.这不像我想的那么简单。

It’s not as bad as it looks.这并不像看上去的那么糟糕。

Is that optional course as hard as everybody says?那个选修课真的就像大家说的那样难吗？

3、as far as I know 据我所知

As far as I know, he works until midnight every day.

据我所知，他每天都工作到半夜。

4、as well 也

If the weather is this hot tomorrow, we may as well give up the idea of playing tennis outside.

如果明天温度还是这么高，我们也可能放弃到户外打网球的主意。

5、as soon as 一……就，尽快

I will do that for you as soon as I fix the machine.

一修好机器我就会尽快为你完成那个工作。

awfully

非常地，相当地。在口语中用于表程度的比例十分高。

awfully nervous 相当紧张；awfully cold 相当冷；awfully sorry 十分抱歉

Tom looks awfully nervous.汤姆看上去相当紧张。

I am awfully sorry. I didn\’t mean to hurt you.十分抱歉。我不想伤害你的。

be bound to

肯定，注定

The movie starts in 5 minutes and there’s bound to be a long line.电影还有5分钟就开始了,现在那里肯定排着长队。

be tired of

厌烦。当一个人感到厌烦的时候，也是最容易lose one’s temper(生气)的时候。

I’m tired of movies about romantic stories. 我已经彻底厌烦了电影中的浪漫故事。

be worn out

1、筋疲力尽，这个表达不太正式，多用于口语。I’m usually worn out at the end of the day. 在一天快结束时我时常觉得很累。

2、破旧不堪。My soles were worn out after a long time trip.经过长时间的旅行，我的鞋底已经破旧不堪。

better

1、had better 最好

I’d better read one of the articles for the class.

我最好还是为上课读篇文章准备一下。

I think you’d better find another partner.我想你最好还是另找一个搭档吧。

2、make it better 让……更好I’d rewrite the last two paragraphs to make it better.为了让文章更好，我重写了最后两段。

bill

1、账单，买单。

I will pay the bill this time because last time you did it.

这次我来买单，上次是你。

2、提案。

We all passed the bill on yesterday’s board meeting.

在昨天的董事会上我们全票通过该提案。

3、纸币。

Here’s a 10-dollar bill. Give me two tickets for tonight’s show please.

这是一张10美元的纸币，请给我两张今晚演出的票，谢谢。

book

1、书。本意，简单名词。

2、预定，订购。 be booked up 被预定空了；booking office 售票处All the morning flights have been booked up. 所有明早的飞机票都预定光了。

briefing

1、简介。会议之前，总要有一个项目叫做Give a briefing.Mrs. Lung’s briefing seems to go on forever. Lung女士的简报似乎没完没了。

2、news / press briefing 新闻发布会

change

1、改变，更改。这是该词的基本意思，看两个例子回顾一下。I’d love to see a different type of movie for a change.

我想换换口味，看场不同类型的电影。

I’ll have to get my ticket changed.

我得把我的票改了。

2、零钱。这是在口语中经常使用的意思。

Two tickets and here’s a dollar forty cents change.

这是两张票以及一美元四十美分的找零。

Jane, do you have some change? I have to make a call on the payphone.Jane，你有零钱吗？我想在公用电话亭打个电话。

check

1、检查。基本意思。check our baggage 检查行李

Could you check for me who borrowed it?

你能帮我查查是谁借走了吗？

Did you check the power plug and press the play button?你是否检查了电源插头并按了播放键了呢？

2、登机台。check-in counter

Is this the check-in counter for Flight 914 to Los Angeles?

这是飞往洛杉矶的914号航班的登机台吗？

3、询问。check on it 问问看

Maybe I should call to check on it.

也许我应该打个电话问问看。

4、支票。Sign the check. 签这张支票。

copy

1、一本，一份。a copy of 口语中经常使用。

I’d like to buy a copy of Professor Franklin’s book on American culture.

我想买本富兰克林教授写的关于美国文化的书。

Would you like a copy of professor Smith’s article?你想要份史密斯教授的文章吗？

2、复印。简单动词。Could you copy this article for me? 你能为我拷贝一下这篇文章吗？

count

1、数数。She is counting the days. 她每天都在数着日子。

2、指望。count on 依赖

We’ll have to count on good weather.

我们不得不指望一个好天气。

cover

1、封面。hard cover 精装书，与hard back book同意。另外，每个娱乐杂志的封面都免不了会有一位漂亮时尚的cover figure(封面人物)。

The hard cover is on sale for the same price as the paperback this week in the bookshop.在书店，这些精装本与平装本价格相同。

2、读完，完成。

I think we’ve covered everything.

我认为我们完成所有事情了。

I just covered a few chapters which interested me most.我只读完了自己最感兴趣的几章。

crossword puzzle

纵横字谜，一种填字游戏。既可以entertain oneself(自我娱乐)，也是一种不错的智力训练。

This is not a game. It’s only a crossword puzzle that helps increase my vocabulary.这不是游戏。这只是可以帮助我提高单词量的一种纵横字谜。

drama

戏剧。这是一种西方的艺术形式。四级听力中曾经多次出现。其他的艺术形式还有TV play(电视剧)，soap opera(肥皂剧)，concert(音乐会)……

Some people just can’t seem to appreciate real-life drama.有些人似乎不愿意欣赏真实生活的戏剧表演。

drop

1、拜访。drop by

I wonder if you can drop by tomorrow evening.

我想知道你能否在明晚过来。

2、载人一程。

I’m going home, but I can drop you at the supermarket.

我要回家，但我可以载你到超市。

drop it 忘掉，放弃

We can drop it this time. But don’t do it again.这次我们可以算了，但下次不要再犯。

I have to drop it this time.我这次不得不放弃。

drunk driving

酒后驾驶。在四级听力中出现，一般都是作为traffic accident(交通事故)的主要原因之一。

I think it’s high time we turned our attention to the danger of drunk driving now.我认为这是我们必须重视酒后驾驶危险性的时候了。

expect

愿意“期待，期望”。

Nobody expects you to be a superstar.没有人指望你会成为超级明星。

引申意思为“等待，预期”。

The lecture was much more difficult to follow than I had expected.

这个演讲比我预期的要难懂多了。

Mr. Smith is expecting you at 3 o’clock.史密斯先生三点钟会见你。

extremely

使用频率非常高，不亚于very，这个东西extremely expensive。

The speech the blind girl gave this evening was extremely moving.今晚那个盲的女孩的演讲非常感人。

film

1、电影。最常见用语。

2、胶卷。run out of film 胶卷用完；a roll of film 一卷胶卷；develop the film冲洗胶卷，说成wash就完蛋了。

3、拍摄。film the river bank 拍摄河岸景致

gains and losses

得与失。

Think about the gains and losses before you make the decision.在你做出决定之前，一定要好好想想得与失。

give

1、give sb. a ride 请某人搭便车

Could you give me a ride to school tomorrow?

你明天能载我一程去学校吗？

2、give sb. a hand 帮助某人Can you give me a hand, Mike? 麦克，你能帮我一下吗？

3、give sb. a ring 打电话给某人

I need to give Mum a ring and tell her I will not be back for dinner.

我要给妈妈打电话告诉她不回。

（来源：有道考神，编辑：Helen）

来源：有道考神

Gill老师- 与THINK相关的英语表达

English expressions using ‘THINK’

Hi angel at Ingrid dot com And today we\’re going to have a look at some expressions using the word \”think\”. Okay, we\’ve already had a lesson on the use of \”think\”. This is more to do with expressions now, particular meanings. So let\’s have a look at the first example.

And if you say, \”what was I thinking?! or what were you thinking?!\” And especially if you have a question mark and an exclamation mark afterwards, \”What was I thinking?! Why did I do that?! Why did you do that?\”, \”What were you thinking?!\” it\’s like a criticism, either of yourself or someone else because of something they have done. \”Why did they do that? It was stupid. What were you thinking?! Oh dear.\” Don\’t do it again, whatever it was. Okay, so that\’s a very useful expression, but you have to be a bit careful though, how you use it. Be careful who you criticize.

Okay, next one. This is somebody who thinks too much without doing anything,

So: \”she tends to overthink things,\” meaning she thinks about it, or she dwells on things too much. Maybe she gets a little bit depressed because she thinks too much, too much thinking. Not enough action is not always a good thing. It depends what the action is, of course, but: \”she tends to overthink things.\” And the more you think about something, maybe the harder it is to actually do it. So you need a balance.

Okay, now this is about somebody\’s opinion of themself.

So: \”he thinks of himself as a great artist.\” Okay, so he\’s not very modest. He\’s an artist. He paints paintings maybe, and he thinks he\’s really good, for people to have a really high opinion of themselves is not always a good thing. A little bit of modesty is always useful. Okay, so \”he thinks of himself as a great artist\”. It sounds a little bit like a criticism. You know, he has a high opinion of himself.

Okay, now this one, \”it\’s later than you think!\” is like a warning.

It could be in a horror film, a horror movie or something. You know, the Martians, the landing, \”It\’s later than you think.\” It seems to have an American with it, sort of something to frighten people. It could be part of an entertainment, though, like a film. It doesn\’t always mean just literally, \”oh, you think it\’s 3 o\’clock and it\’s actually 4 o\’clock. It\’s later than you think.\” It\’s an hour later than you think. So you could use it that way, but it usually has a special meaning to make people worry a little bit.

Maybe people advertising, trying to sell insurance, life insurance. \”How old are you? 40? It\’s later than you think, and you haven\’t taken out life insurance yet. What, what will happen to your family if anything happens to you? It\’s later than you think.\” So companies, you know, insurance companies especially try to worry people so you can be aware of that.

Okay. Next example, \”come to think of it, I haven\’t seen her for a month or two. \”

So you\’re saying, \”well, now… now I\’m thinking about it, about that woman. Now I\’m thinking about her. I haven\’t seen her for a month or two.\” So you weren\’t aware that you hadn\’t seen her. But then when somebody mention the name: \”Oh yeah, come to think of it, I haven\’t seen her for some time.\” So: \”come to think of it\” is quite a useful phrase.

Okay, next one, If someone says: \”oh, I\’m just thinking aloud, or I\’m just thinking out loud,\” they\’re saying things, they\’re saying their thoughts and maybe that they don\’t make a lot of sense. Sometimes if you say what you\’re thinking all the time, it can be very strange for other people. if you\’re speaking your thoughts all the time you have to be careful to select a little bit. if someone\’s having some ideas for a project and they\’re sort of brainstorming, Yeah, they\’re thinking aloud, thinking of different ideas.

Thinking usually is silent inside your head. But if you\’re saying, what\’s the thinking?

You\’re thinking aloud or you\’re thinking out loud, you\’re speaking your thoughts. And if you say, \”oh, don\’t.., don\’t mind me. I\’m just thinking aloud. Don\’t take any notice of me. These are just my thoughts.\” You know, I have to arrange them later into some sort of order and sense. Okay, so just thinking aloud, right?

Moving on. If you have an idea, but then later you\’re not quite sure it\’s a good idea. You say: \”I did have an idea, but I\’ve thought better of it,\” meaning: \”well, it wasn\’t such a good idea. I thought better of it.\” meaningt I\’m not going to do that now. That idea, it\’s not as good as I first thought it was, I thought better of it.

Right next, \”if you don\’t think big, you\’ll never achieve anything.\” So when you think new ideas, try to think big because you can always come back to something smaller later. But if you\’re wanting to achieve things in life, sometimes you have to think big. Otherwise, if you think small, you\’re only going to go a small way. So to think big, you will progress a little bit further. Okay? \”If you don\’t think big, you will never achieve anything.\”

Now, this is about opinion again, about people who work together, colleagues, \”he thinks very little of his colleagues.\” That means he doesn\’t have a very high opinion of his colleagues. He doesn\’t really respect them very much. So it\’s not a very nice thing. It\’s good to think well of your colleagues, okay? Not just very little of your colleagues, okay?

Also if you go to see a film, but you didn\’t really like it very much, you can say: \”I didn\’t think much of that film.\” It was okay, but nothing special. \”I didn\’t think much of that film.\”

Decisions, decision with money, it\’s always a big issue, especially nowadays.

\”you should think twice before investing with that bank.\” Now, if you think once and invest the money, okay, well, you have to hope for the best. But if you think twice, it means you\’ve thought once and you\’ve thought, okay, it\’s probably a good bank to invest with. But if you think a second time, you must say, \”oh, but there was some bad publicity recently about that bank, maybe I shouldn\’t invest with them.\” So when you think twice, you\’ll possibly changing your mind. deciding not to do something when you\’ve thought for the second time? So \”think twice before doing something,\”

okay? And then finally, this is a very nice one. \”She thinks the world of her sister,\” the world, the whole world. That means she thinks a lot of her sister. She thinks her sister is great, lovely person. So \”she thinks the world of her sister.\”

Okay, so I hope those examples have been interesting and useful for you.

And if you\’d like to do a quiz on this subject, please go to the website in the dot com and if you like to subscribe to my YouTube channel then that would be lovely. Thank you. And to see you again very soon.

Okay, bye for now.

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